<dd id="mkmas"></dd>
  • 品牌简介 Brand Introduction

    东北大板
    中国健康冰淇淋领导者

    美丽大中国,一颗红宝石。
    大庆市红宝石冰淇淋有限公司始建于1992年,现已发展成为占地面积20000平方米,员工2000余人,固定资产3亿元,产品专利28项,拥有20余条大型雪糕、冰淇淋自动化生产线的国内知名大型冷饮企业。

    秉承“一切以健康为中心”的红宝石红色思想,致力于成为世界三大冰淇淋品牌之一的红宝石东北大板,在全球范围内严选好原料,满足纯天然原材料的供应需求。伴随着良好的产品口碑,公司营销网络覆盖全国30个省级行政区,地级以上城市200多家,并先后完成对加拿大、泰国、越南、印尼、印度等国家的战略布局,成功进入沃尔玛、家乐福、麦德龙、大润发等大型商超连锁渠道,7-11、罗森、美宜佳、十足等便利店系统,天猫、京东、盒马等电商系统,全渠道门店覆盖总数超过150000家。

    树百年品牌,品天地良心。未来,红宝石东北大板将继续坚守健康冰淇淋的品牌定位,打造极具红宝石特色的中国质造冰淇淋,让世界爱上中国冰淇淋!
    The beautiful country of China is like a ruby. Daqing Ruby Ice Cream Co., Ltd. was founded in 1992 and has now developed into a well-known large-scale cold drink company with an area of 20,000 square meters, more than 2,000 employees, fixed assets of 300 million Yuan, 28 product patents, and more than 20 large-scale automated ice cream production lines. Adhering to the “health-oriented” red philosophy of Daqing Ruby, Dongbei Daban is committed to becoming one of the world’s three largest ice cream brands. We carefully select top-quality ingredients from throughout the world to meet the demand for pure and natural products. With an outstanding reputation, the company’s marketing network covers 30 provincial-level administrative regions and more than 200 prefecture-level cities across the country, and also has operations in Canada, the United States, Thailand, Singapore, Vietnam, Indonesia, India, Australia and other countries. The company’s products can be found at Wal-Mart, Carrefour, Metro, RT-Mart and other large supermarket chains, as well as at 7-11, Lawson, Meiyijia, Shizuo and other convenience stores, not to mention T-Mall, JD, Hema and other e-commerce and new retail platforms. In total, more than 150,000 stores are covered. Building a century-old brand with a conscience. In the future, Daqing Ruby Dongbei Daban will continue to adhere to its brand positioning as a healthy ice cream brand, create a Chinese ice cream with the specific features of Daqing Ruby and let the world fall in love with ice cream made in China!

    品牌文化: Brand Culture

    愿 景 Vision

    努力成为世界三大冰淇淋品牌之一 To become one of the top three ice cream brands in the world

    使 命 Mission

    把红宝石东北大板卖到全世界 Sell Daqing Ruby Dongbei Daban to the world

    价 值 观 Values

    百年品牌,百亿规模,绿色环保,良心食品
    入木三分,细节到位,服务社会,造福人类
    Century-old Brand, 10 Billion Customers, Green and Environmentally-friendly, Food with A Conscience, Profound, Attentive to Details, Serve Society, Benefit Mankind

    指导方针 Guiding Principle

    红色思想,绿色道路 Red Thought, Green Paths

    核心价值 Core Values

    东北大板好味道,关键只用好原料 Dongbei Daban, great flavor and the best ingredients

    品牌大事记 Brand Events

    沉淀期 Preparation period

    1992年 红宝石冰淇淋有限公司成立

    1994年 注册“红宝石”商标

    1997年 红宝石公司成为全国第二家继内蒙古伊利集团后荣获全国“绿色食品”荣誉称号的冷饮企业

    2007年 成功入围全国首批食品安全QS认证企业,连续多次被评为黑龙江省“著名商标”和黑龙江省“知名品牌”等荣誉称号

    2009年 “红寳石”牌商标红宝石被评为黑龙江省著名商标、大庆知名商标,黑龙江省名牌产品等荣誉称号

    2012年 被授予“大庆老字号”荣誉称号

    In 1992 Daqing Ruby Ice Cream Co., Ltd. was established.

    In 1994 the “Daqing Ruby” trademark was registered.

    In 1997 Daqing Ruby Ice Cream Co., Ltd. became the second cold-beverage company in China to be awarded the prestigious title of “National Green Product” after Inner Mongolia’s Yili Group.

    In 2007 the company was successfully listed as part of the first group of national food safety QS certified companies, and was awarded the titles of “Famous Trademark in Heilongjiang Province” and “Renowned Brand in Heilongjiang Province” many times over.

    In 2009 the “Daqing Ruby” trademark was awarded the titles of “Famous Trademark in Heilongjiang Province”, “Famous Trademark in Daqing”, and “Famous Product in Heilongjiang Province”.

    In 2012 it was awarded the honor of a “Time-Honored Daqing Brand”

    了解更多 More
    点击关闭 Close

    成长期 Growth period

    2013年 东北大板品牌诞生

    2013年 第一届加盟商大会在上海召开

    2014年 第二届加盟商大会在海南召开

    2016年 成功注册“草原奶”、“大板”、“东北小板”等商标注册证

    2016年 第三届加盟商大会在杜尔伯特召开

    2016年 春节期间进行广告展播

    2016年 东北大板草原陈酿冰淇淋被评为最值得品尝的爆款冷饮

    In 2013 Dongbei Daban was established.

    In 2013 the first franchise conference was held in Shanghai.

    In 2014 the second franchise conference was held in Hainan Province.

    In 2016 trademark registration certificates for “Prairie Milk”, “Daban” and “Dongbei Xiaoban” were awarded.

    In 2016 the third franchise conference was held in Dorbod.

    In 2016 The advertisements were released during the 2016 Spring Festival holiday.

    In 2016 Dongbei Daban Prairie Aged Ice Cream was rated as the most popular and best tasting cold beverage.

    了解更多 More
    点击关闭 Close

    壮大期 Prospering period

    2017年 东北大板草原陈酿冰淇淋被评为最值得品尝的爆款冷饮

    2017年 成为央视中秋晚会金牌赞助单位

    2017年 新产品“大板鲜生”速冻水饺投放市场

    2017年 产值超亿元,利税1200万元

    2018年 3月东北大板开启电商平台

    2018年 7月与八一农垦大学签订校企联合实验基地

    2018年 通过ISO22000与HACCP双体系审核

    2018年 启动海外市场计划

    2018年 董事长刘彦龙当选黑龙江省冷饮协会会长

    2018年 红宝石东北大板(越南)分公司成立

    2018年 草原奶冰淇淋,草原陈酿冰淇淋获黑龙江省优质饮料竞赛金奖

    2019年 红宝石东北大板第一批出口加拿大的系列产品正式清关登陆北美市场,大统华东西两岸开售,成功迈开了进军海外市场的第一步

    2019年 红宝石东北大板产品正式清关进入越南胡志明市,签约越南Family

    2019年 东北大板与奇迹暖暖签约成功

    2019年 东北大板皇贵妃被评为2019年最值得品尝的爆款冷饮

    2019年 红宝石冰淇淋有限公司召开第一届武林大会暨冷以行业专家座谈会

    2019年 红宝石冰淇淋有限公司被评为市级龙头企业

    2019年 红宝石冰淇淋有限公司全球营销中心在上海落成

    In 2017 Dongbei Daban Prairie Aged Ice Cream was rated as the most popular and best tasting cold beverage.

    In 2017 it became a gold sponsor of the CCTV Mid-Autumn Festival Gala.

    In 2017 the company launched its new “Daban Fresh” quick-frozen dumplings on the market.

    In 2017 its output value exceeded 100 million yuan, with a profit & tax of 12 million yuan

    In March 2018, Dongbei Daban launched its e-commerce platform.

    In July 2018, it signed an agreement on the joint school-enterprise experimental base with Heilongjiang Bayi Agricultural University.

    In 2018 it passed certification for ISO22000 and HACCP.

    In 2018 it launched its overseas market plan.

    In 2018 President Liu Yanlong was elected as chairman of the Heilongjiang Cold Drink Association.

    In 2018 Daqing Ruby Dongbei Daban (Vietnam) branch was established.

    In 2018 “Prairie Milk” ice cream and prairie aged ice cream won gold medals at the Quality Beverage Competition in Heilongjiang Province

    In 2019 the first batch of Hongbaoshi Dongbei Daban products exported to Canada was officially cleared and landed on the North American market, successfully taking the first step to enter the overseas market.

    In 2019 Hongbaoshi Dongbei Daban products officially cleared customs and entered Ho Chi Minh City, Vietnam, and signed contracts with Family Mart CIRCLE K, 7-ELEVEN and other internationally renowned large-scale convenience stores in Vietnam.

    In 2019 Dongbei Daban signed with Qiji Nuannuan.

    In 2019 Dongbei Daban “Imperial Concubine” was named the most popular and best tasting cold beverage.

    In 2019 Daqing Ruby Ice Cream Co., Ltd. held its first martial arts conference and expert seminar for the cold beverage industry.

    In 2019 Daqing Ruby Ice Cream Co., Ltd. was classified as a municipal leading enterprise

    In 2019 the global marketing center of Daqing Ruby Ice Cream Co., Ltd. was completed in Shanghai.

    了解更多 More
    点击关闭 Close

    腾飞期 Takeoff period

    2020年 红宝石东北大板出口澳大利亚

    2020年 红宝石东北大板签约美国、日本、韩国

    2020年 红宝石东北大板与大庆市政府签约年产2亿支冰淇淋大板鲜生冷链物流基地工程项目

    2020年 红宝石东北大板墨镜咖啡被评为2020年最值得品尝的爆款冷饮

    2020年 红宝石东北大板联名B.DUCK小黄鸭荣获“2020年度授权业大奖”

    In 2020 Daqing Ruby Dongbei Daban products were exported to Australia

    In 2020 Daqing Ruby Dongbei Daban products signed agreements in the United States, Japan, and South Korea.

    In 2020 Daqing Ruby Dongbei Daban signed a contract with thee Daqing Municipal Government for a fresh cold chain logistics base project with an annual production of 200 million ice creams.

    In 2020 Daqing Ruby Dongbei Daban’s “Sunglass Coffee” was named the most popular and best tasting cold beverage.

    In 2020 Daqing Ruby Dongbei Daban co-branded B.DUCK and won its “2020 Licensing Award”.

    了解更多 More
    点击关闭 Close

    品牌视频 Videos

    15’

    墨镜咖啡冰棍 Sunglass Coffee Popsicle

    咖啡的外衣 炼乳的心 Coffee on the Outside, Condensed Milk on the Inside

    全新 NEW
    20’

    求爱三件宝 The three must-haves of courtship

    爱我就请我吃东北大板吧 If you love me, give me a Dongbei Daban

    真爱篇 True Love
    60’

    这些年 只为这一口 For all these years, I have longed for just one bite

    真材实料 传统味道 Authentic Ingredients, Traditional Flavor

    央视广告 CCTV Advertisement

    墨镜咖啡冰棍 Sunglass Coffee Popsicle

    咖啡的外衣 炼乳的心 Coffee on the Outside, Condensed Milk on the Inside

    全新 NEW

    求爱三件宝 The three must-haves of courtship

    爱我就请我吃东北大板吧 If you love me, give me a Dongbei Daban

    真爱篇 True Love

    这些年 只为这一口 For all these years, I have longed for just one bite

    真材实料 传统味道 Authentic Ingredients, Traditional Flavor

    央视广告 CCTV Advertisement

    社会责任 Social Responsibility

    帮助农村困难儿童和留守儿童 Help children in difficulty and left-behind children in rural areas

    2019.09.02

    宗旨:少年有梦,国家才有梦,爱心在传递,梦想也在传递
    对象:赣州市天使儿童村的农村困难儿童和留守儿童
    项目:红宝石东北大板代表团前往赣州公益志愿者协会天使儿童村,帮助农村困难儿童和留守儿童。以“长大后的自己”为主题展开活动,鼓励孩子们努力学习、快乐生活、全面发展;为孩子们进行作业辅导,一起趣味玩耍,让孩子在关爱中快乐生活、健康成长;为孩子们送上了精心准备的书包、水杯、文具书籍、东北大板冰淇淋、东北大米、鞋服等爱心物资;红宝石东北大板执行总裁范君女士,以个人名义为天使儿童村捐赠一万元爱心善款,给予天使儿童们更多的关爱和温暖。
    Purpose: When children have hopes, the country has hopes. While passing on love, we also pass on dreams
    Object: Children in need and left-behind children in Ganzhou Angel Children’s Village
    Project: The delegation from Daqing Ruby Dongbei Daban went to the Ganzhou Volunteer Association’s Angel Children’s Village to help children in need and left-behind children in rural areas. They engaged in an activity entitled “When I Grow Up” to encourage children to study harder, live happier, and develop in an all-round way. The activity included homework guidance and fun games, so that the children could live happily and grow healthily in care. They also sent carefully-prepared school bags, water cups, stationery, books, Dongbei Daban ice cream, rice, shoes, clothes and other supplies to the children. The CEO of Daqing Ruby Dongbei Daban, Ms. Fan Jun, personally donated 10,000 yuan to the Angel Children’s Village, so that the children can be provided with more care and love.

    查看详情 View details

    爱心冰柜接力-让爱传递 Love fridge relay—Passing on the love

    2019.06.28

    宗旨:让爱传递从我开始
    对象:环卫工人,快递小哥,外卖小哥,交警同志等高温工作者们
    项目:红宝石东北大板与张江志愿者协会联合发起“爱心冰柜接力-让爱传递”活动,在上海2号线金科路地铁站口「张江东方爱民岗」,摆放了免费领取冷饮爱心冰柜,冰柜里不仅装满了红宝石东北大板冰淇淋,还有市民自发送来的爱心饮品,供来往的高温工作者免费领取,为高温酷暑下工作的城市守护者提供一份便利。
    Purpose: Passing on love from me
    Target: Sanitation workers, delivery workers, food delivery workers, traffic officers and other workers that have to work at high temperatures
    Project: Daqing Ruby Dongbei Daban and the Zhangjiang Volunteer Association co-initiated the “Love Fridge Relay—Passing on Love” activity at the exit of Jinke Road Station on Shanghai Metro Line 2, the “Zhangjiang-Eastern Citizen Caring Post”. Free fridges were given out there, which were not only filled with Hongbaoshi Dongbei Daban, but also with drinks given by volunteers, so that workers that have to work at high temperatures could enjoy a breeze in the heat. The activity provided convenience and care for workers who have to work at high temperatures.

    查看详情 View details

    给老人送关怀与温暖 Bringing care and love to the elderly

    2019.01.30

    宗旨:关怀陪伴,爱在人间
    对象:无法回家与家人团圆的敬老院老人
    项目:红宝石东北大板进入上海红枫养老院,让不回家过年的老人,品尝带着年味儿的水饺,感受如亲人般的慰问与陪伴;给高寿老人过生日,让生日有更多的欢声笑语;与老人温暖互动,关心生活近况和身体状况,让陪伴更有温度。
    Purpose: To care, to accompany and to love?
    Target: Elderly people living in nursing homes who cannot stay with their families?
    Project: The delegation from Daqing Ruby Dongbei Daban went to the Shanghai Red Maple Nursing Home and brought dumplings to elderly people who could not go home and spend Spring Festival with their families. They also celebrated birthdays, so that older people could also feel warmth on their special days. They interacted with the elderly, asked about their health and kept them good company.

    查看详情 View details
    广西彩票 <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <蜘蛛词>| <文本链> <文本链> <文本链> <文本链> <文本链> <文本链>